Vivo is a leading global smartphone brand focusing on introducing products with professional-grade audio, extraordinary appearance, and fast and smooth user experience. Vivo was founded in 2009 as a sub-brand of BBK Electronics. The brand entered the telecommunication and consumer electronics industry with landline phones and wireless phones. In 2011, Vivo started manufacturing and marketing its own range of smartphones. Vivo entered the Indian market in 2014.
Currently 20,000 operators work in Vivo, and 3,000 engineers are in four R&D centers in Dongguan, Shenzhen, Nanjing and Chongqing. From hardware design and manufacture, to software development (Android based Funtouch OS), Vivo has built a complete and sustainable ecosystem.
With the creativity and technology, Vivo keeps innovating. In 2012, Vivo created the X1, the first Smartphone to incorporate a Hi-Fi chip, resulting in an unparalleled audio experience. Pioneering this technology, it has been included in all Vivo smartphones ever since. From then on, the innovation never stops:
- 2012, Xplay, world’s first Hi-Fi smartphone integrated with OPA2604 amplifying power
- 2013, Vivo X3, world’s first Hi-Fi smartphone integrated with ES9018 decoding chip
- 2013, Xplay3s, world’s first 2K display Hi-Fi music smartphone with extreme display performance
- 2014, X5Max, world’s slimmest smartphone with a totally new framework of Hi-Fi 2.0
From 2011, Vivo has been certified in over 100 countries and regions worldwide, choosing the path of internationalization and moved on. Currently Vivo is present in India, Malaysia, Indonesia, Thailand, Myanmar, Vietnam and Philippines.
Vivo entered India in Dec., 2014 and in a short time span, Vivo has established itself as a Hi-fi & Smart brand. Currently Vivo is serving Indian customers with 8,000 employees and 10,000 retailers, in over 300 cities in 22 states, with a strong focus on Hi-Fi Music. By the end of 2016, Vivo will also have established more than 200 exclusive after-sales
Service centers across the country. Vivo is one of the fastest growing companies in India.
Vivo believes in diversity and creativity in India and hence has been actively involved in some of the most popular properties such as Colors Comedy Nights with Kapil, MTV Roadies, MTV Bollyland Festival and Vh1 Emerge. Regionally Vivo sponsored Vijay TV–Koffee with DD (Season 2), ETV Telugu–Extra Jabardast, ETV Kannada–Majha Talkies, Mazhavil Manorama–D 4 Dance (Season 2), and Zee Kannada–Onduurnalli Raja Rani. As a new brand for Indian consumers, Vivo believes in reaching out to every person in every state and this increases the kind of effort to establish the brand in the hearts of consumers. Vivo looks forward to more such associations in the future to create a brand visibility amongst the Indian masses.
The “Make in India” initiative also resonates with Vivo’s plan. It’s assembly unit in Greater Noida is the first step toward this commitment. With Rs. 125 crore first-phase investment, the unit has been operational since November, 2015. About 2,200 Indian employees are currently employed in the factory to help its production capacity reach one million units/month and build a solid foundation for Vivo’s sustainable development in India.
Vivo strives to become a world-class enterprise, healthy, progressive and sustainable.
Love India, Love Vivo